Nov 14
13
A study released by Searchmetrics reveals that over a third of mobile web search results vary from desktop results when comparing identical search queries across the two. In fact, there is up to a 43% difference in results according to Searchmetrics US Google Ranking Factors 2014 Study. The data was compiled by comparing several thousand keyword searches on desktop and mobile.
Excerpt from:
Without Mobile Optimization Your Website Is At Risk Of Losing Search Discovery [REPORT] by @mattsouthern